Modern girls prefer video games over dolls
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Computer games have replaced dolls as the most sought after toy for girls for the first time in half a century.
A study of children's wish lists also revealed that boys have turned their backs on construction toys in favour of modern gadgets and consoles, such as iPods, Playstations and the Xbox.
This change has been at the expense of Lego, Meccanno, Barbie and Cabbage Patch Dolls - the mainstay of British childhood from the 1950s to late 1990s.
The research, carried out by energy firm E.ON, found the move towards electronic toys started in the 1980s, with the Nintendo Game Boy.
They have since evolved into modern day games consoles such as the Playstation by Sony, the Xbox by Microsoft and the Wii by Nintendo.
In fact, the study found that electronic toys have jumped from fifth most popular plaything in the 1980s to the toy of choice for the 21st century kid.
However, construction toys have still managed to cling to second spot, with 18 percent of children naming them as their favourite.
And dolls take third place, with 16 percent, the study of 2,000 people found.
Child's play campaigner Adrian Voce OBE, a former director of Play England, said it was unlikely that dolls would ever die out completely.
"Dolls may no longer be the top toy for girls but I don't see them dying out anytime soon," he said.
"Children like to play in ways that allows them to replicate an adult's world and dolls allow them to do this. The dolls can play the roles of different people in children's real or fantasy life and they can play a parent-figure."
"However, what is most important is children are actually playing. We have seen children can even play and have a good time with household items and junk," he said.