Nokia goes for aggressive pricing for its new Lumia 525, Lumia 1320
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Trying to cash in on the success of the Nokia Lumia 520, the world's most popular Windows Phone device, the Finnish phone maker has launched a new Lumia 525 with upgraded features and a very competitive price tag. The Nokia Lumia 525 has been priced at Rs 10,399 and will sell along with the Lumia 520, which is now priced around Rs 8,000.
Nokia's aggressive intent was also visible in the pricing of its new phablet, the Lumia 1320. This 6-inch phablet has been priced at Rs 23,999, pitting it against the Samsung's Grand series of devices and a host of other Android phablets.
Along with all the regular Lumia features as well as the 4-inch super sensitive touch screen, the 525 will come pre-loaded with premium Gameloft games worth Rs 2,025. This also shows the company's intention to target the young users, with whom the cheaper Lumia devices are already a hit.
Coming just weeks after the flagship Lumia 1520, the 1320 will try and bring similar features at a more affordable price. In contrast, thanks to its high-end features, the Lumia 1520 costs Rs 46,999. The Lumia 1320 will feature a 720p display and bring the Nokia Camera app to a lower price point.
Viral Oza, director marketing of Nokia India, also said the company had no intention of bringing the Lumia 2520 tablet to India, as the networks in the country were not capable of hosting the LTE device.