Nokia sees growth in sales of Lumia smartphones in India
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Finnish handset maker Nokia, which has been losing market share to Apple and Samsung, is seeing growth in sales of its Windows platform based Lumia smartphones in India and has attributed the pick-up in volumes
to rising wealth in the country.
"In terms of what is happening in Lumia for us in India, the volumes are picking up quite nicely. We got a broader portfolio in the Indian market from (Lumia) 920 to 620 and 520 and so forth. We are very pleased with the pick up we are seeing with those products in India," Nokia Chief Executive Officer Stephen Elop said here.
The company's net sales globally of smart devices almost halved in first quarter ended March 31, 2013 at 6.1 million units compared to 11.9 million units its sold in same quarter a year ago. It saw decline of 8 per cent in volumes on quarterly basis.
However, sales of Lumia smartphone rose by 27 per cent during the Q1, 2013 to 5.6 million units.
Nokia's Lumia phones, based on Windows platform, are available in India in the price range of Rs 9,800-36,000.
Nokia CEO said India is a good example for the company where the company has to focus on strategy for both high-end and entry-level mobile phones.
"India sets that aspiration... we also recognised very large number of people who are more constrained in their ability to spend. I think India is a good example where we
have to do both. There are countries around the world where only high end plays, United States is an example," Elop said.
The company in US sells its phone through telecom operators where its "highest priced devices are subsidised so that the actual cost appears to be low to the consumers" because of "operators subsidies".
Elop said, "because of growing wealth, the growing middle and upper classes (in India) we have a great opportunity with Lumia and we are beginning to capture that. The Lumia numbers are very encouraging."