Nokia's cheapest handset ever unveiled, smartphone portfolio expanded to beat Samsung, Apple
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Nokia today unveiled four new devices, including its cheapest phone at 15 euro (around Rs 1,100), and sought to strengthen the smartphone portfolio in an attempt to regain the ground it has lost to global rivals Samsung and Apple.
Nokia 105, the company's "most affordable phone to date" at 15 euro, is designed for first-time buyers to woo them with colour screen, FM radio and dust and splash-proof keypad.
In India, Nokia's lowest priced device is available at about Rs 1,250.
"The momentum behind Nokia is gathering pace. The launches today reflect our commitment to broadening our devices and services portfolio to meet the demands of people and businesses around the globe," Nokia President and CEO Stephen Elop said.
Nokia has lost share in the affordable devices category to low-cost handset makers, especially in markets like India.
The Indian market, where Nokia is a dominant player, is majorly a feature phone market with over 94 per cent share.
According to industry reports, Nokia is the market leader, but competitors like Samsung and Micromax have gained strong traction.
"The Nokia 105 is available for a recommended price of 15 euros. It is planned to start rolling out in Q1 2013 and is expected to be gradually expanded to in China, Egypt, India, Indonesia, Nigeria, Russia, Vietnam and other markets in Africa, Middle East, Asia-Pacific and Europe," Nokia said in a statement.
Nokia's other device -- 301 -- is designed to provide more affordable Internet and email access and is expected to be available for 65 euros (Rs 4,600).
This latest launch is likely to fill the gap between the Finnish major's high-end Windows-powered Lumia devices and mid-tier Asha feature phones.
The Nokia 301 will start rolling out in Q2 2013 and will be available in more than 120 countries in Africa, India, Europe, Asia-Pacific, Middle East and Latin America, it said.