Payback consolidates online presence

Multi-brand loyalty program Payback has consolidated its presence in the online space by creating an online shopping platform wherein the members can shop from various e-commerce players all through one shop, www.payback.in.

This micro-shop has over 40 leading e-commerce shops listed and has more than a hundred thousand products to choose from.

Members can collect points by initiating their online shopping through the website and/or directly at payback's online partner sites.

Currently, Payback online coalition network covers many of everyday shopping categories including travel, entertainment, household, fashion, electronic, sports etc.

MakeMyTrip, BookmyShow, futurebazaar, naaptol, playgroundonlineare some of the players where one can earn and redeem points directly at partner sites.

Explaining the potential behind the move, Vijay Bobba, CMD, Payback India said, "We understood the need to introduce a platform like this that would connect and bringall our online partners to one large coalition. Not only would this add significant value to our members but also help partners acquire new customers from a large member base by using our analytics and marketing platform."

Please read our terms of use before posting comments
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
comments powered by Disqus