People prefer female leaders with masculine deep voices
- Rahul mocks Modi, says his Gujarat development model is a toffee model
- Under fire over Baru's revelation, Congress retorts by calling 'Vajpayee the weakest PM India ever had'
- Narendra Modi, party not separate, no infighting: BJP on Joshi's remarks
- BJP dancing to the tune of RSS; Lok Sabha elections battle between two completely different ideologies, says Sonia Gandhi
- Elections 2014 Live: Advani hits out at Nitish Kumar, says he will be doomed for deserting NDA
Both women and men prefer female leaders who have lower-pitched and masculine voices to ones with higher voices, even in stereotypically female positions, according to a new study.
Given a choice between a hypothetical high-pitched or low-pitched candidate for a organisation president or school board member, people more frequently chose the lower-pitched voice.
"Our physiology determines our voice pitch. It's interesting that your physiology, a characteristic that may or may not be related to your leadership ability, is helping you to obtain a leadership position," said researcher Casey Klofstad from the University of Miami.
Klofstad said in general, people use voice pitch as a cue for personal traits, 'LiveScience' reported.
Women with high voices are seen as more sexually attractive, while men with low voices are perceived as strong, attractive and socially dominant, he said.
Taking that idea a step further, a woman with a deeper voice may be assumed to have more masculine traits, such as dominance and power.
US Secretary of State Hillary Clinton and House Minority Leader Nancy Pelosi have slightly deeper voices, and former British Prime Minister Margaret Thatcher actually got voice coaching at the beginning of her career to avoid being perceived as "shrill and screechy", Klofstad said.
Earlier, Klofstad and his team found that both women and men prefer deep-voiced candidates for political office.
However, they wondered whether that preference would hold for positions seen as more stereotypically feminine: president of an organisation, and school board member.
"Positions of leadership where the leader is involved in the care and welfare of families and children, those are predominantly held by women," Klofstad said.
Researchers asked a group of 71 college students to vote for a preferred choice for school board from 10 pairs of female and 10 pairs of male candidates, based just on hearing their voices say, "I urge you to vote for me this November".
- Security men at every step, Shinde keeps ‘safe distance’ from voters, debunks charges
- In Beed, Modi factor dents Munde’s goodwill among Muslims
- Ambareesh campaigns for Nilekani
- Raids on Bellary moneylender yield Rs 8.74 crore cash
- MP faces Amreli villagers’ ire in campaign
- JERC approves sale of solar power at Rs 1.13 per unit