PepsiCo ropes in five new brand ambassadors for Kurkure
- Delhi demolition drive: Kejriwal rejects Railways' claims, orders probe
- Artist Hema Upadhyay, her lawyer found dead in Mumbai drain
- Kejriwal urged Suresh Prabhu to look into JJ issue in Dec 1 letter
- Parliament should function through debate, not disruption : President Pranab Mukherjee
- PM Kerala event: Congress to hold prayer meeting to protest snub to Chandy
Global food and soft drinks major PepsiCo today said it has roped in five brand ambassadors including actors Boman Irani and Farida Jalal to endorse its Kurkure snacks.
The company has also signed Parineeti Chopra, Kunal Kapoor, Ramyakrishnan and Shivansh to feature in a series of advertising campaign for the brand.
PepsiCo is attempting to highlight "unconventional yet relatable modern Indian family to take forward Kurkure's journey in the Indian snack market".
"In addition to helping us target new platforms and consumer groups, this family will also act as a creative unifier as we strengthen our position as the largest salty snack brand in the country," PepsiCo India Marketing Director- Foods, Vidur Vyas told reporters here.
Based on consumer needs, product proposition and personalities of the characters, PepsiCo will use some or all of the stars to endorse products from the large range of offerings from Kurkure, he added.
- India-Pakistan must take small steps, focus on tangible achievements
- At the very least, the odd-even policy will initiate a conversation on car use
- Rear View: How a book was banned
- Delhi’s car-free day and odd-even formula will force undesired holidays
- Twenty-first century town-planning must put nature at its heart
- India, Pak inherited a clutch of problems as the inevitable result of Partition