PepsiCo ropes in Hrithik Roshan as brand ambassador for Mountain Dew

Hritikh Roshan

Beverages and snacks major PepsiCo India today said it has roped in Bollywood actor Hrithik Roshan as its new brand ambassador for its soft drink 'Mountain Dew'.

"We are proud to associate with Hrithik Roshan, who truly reflects the daring, bold and fearless persona of the brand and its consumers," PepsiCo India Category Director-Flavours, Ruchira Jaitly said in a statement.

She added that the company is looking forward to a blockbuster summer and is confident that this partnership will be mutually rewarding.

"I love pushing myself to the extreme and the brand's belief in this similar viewpoint proved to be an ultimate fit which I couldn't resist," Roshan said.

Mountain Dew, which is considered one of the country's fastest growing brands in the carbonated soft drink space, crossed Rs 1,000 crore sales mark in 2011.

The company had earlier appointed Bollywood actor Salman Khan as the brand ambassador for the brand in 2011 for a one year period.

In 2012, the company did not appoint anyone as the brand ambassador.

According to industry sources, Roshan has been roped in as the brand ambassador for the brand to further enhance its visibility across the country.

Please read our terms of use before posting comments
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
comments powered by Disqus