Playboy to launch first beach cafe in Goa in Jan-Mar quarter
- SC slams BCCI over Lodha report: Better fall in line, or we will make you fall in line
- SAARC Summit: Now, Bangladesh, Bhutan and Afghanistan say they won't be going to Islamabad
- To isolate Pak, India pulls out of Islamabad SAARC summit
- Global competitiveness index: India jumps 16 ranks for second time, now at 39
- Shimon Peres, last surviving link to Israel's founding fathers, dies at 93
Adult entertainment company Playboy today unveiled the Indian Playboy bunny today here "keeping in mind local sensibilities" and announced launch of its first beach cafe in Goa during January-March, 2013.
"Keeping in mind the fast evolving Indian luxury market, we plan to launch Playboy as an aspirational brand aimed mainly at Generation Y with its cafes, clubs, bars, hotels and merchandises. We have ensured that the Indian bunny costumes have been designed keeping in mind local sensibilities," PB Lifestyle CEO Sanjay Gupta told reporters here.
The format will be extended to cities like Hyderabad, Mumbai, New Delhi, Bangaluru, Kolkata, Chandigarh and Pune.
PB Lifestyle has brought the Playboy brand in an licencing agreement to India and plans to open 122 locations in the next 10 years, he said.
"We plan to be at 122 locations including 65 cafes, 49 bars and eight clubs in next ten years. We will be looking only at metro and Tier-I cities," he said.
PB Lifestyle, which will spend Rs 200 crore to set up Playboy clubs, bars and cafes over the next seven years, will raise the money through internal accruals, he said, adding that PB Lifestyle may also sub-franchise or sub-license the brand to raise funds.
The merchandise, which includes apparel and accessories for both men and women, besides fragrances, will be introduced in India during the second phase, Gupta said.
"In this segment also, we will keep in mind local taste and comfort," he added.
Playboy hotels are also in cards, but it will take some time till the right kind of property is found, he said, adding it might implemented during the second phase.
Gupta said that PB Lifestyle is working towards building Playboy as an aspirational and luxury brand in the country and erase all negative elements attached to it through an aggressive public relations campaign.
- Let’s not allow debate about what it means to be Indian to be held hostage to jingoists and bigots
- Telescope: From Fawad Khan to Kalki Koechlin, journeys to keep an eye on
- Shouldn’t weekly off day be a matter of choice, instead of being dictated by law?
- India’s search for alternatives to regional forum must quicken
- Struggle against caste system & capitalism are inextricably linked
- Power struggle within weakens Samajwadi Party already undergoing an identity crisis in UP