Porn, fashion to liquor, 'greedy corporate world' ruining mental health of young girls

Greedy corporate world

A leading psychologist has warned against the increase in the numbers of girls suffering mental health problems after coming under "sustained assault" from diet advertisements, alcohol marketing, fashion pressures and access to pornography.

A "greedy corporate world" increasingly sees girls particularly those in the pre-teen group as soft targets to be exploited, it has been claimed.

Steve Biddulph, an Australian author and expert on child psychology, said that girls were being forced to grow up too quickly and warned that parents had failed to protect them from external pressures.

In a new book, Raising Girls, he says that a "marked plunge in girls' mental health" was first seen around five years ago, the Telegraph reported.

Parents should take a number of steps to safeguard their daughters, including restricting access to television, banning gadgets from the bedroom and organising more family time with grandparents and other relatives, he said.

The comments come amid continuing concerns over the extent to which childhood is being eroded by the pressures of modern life.

He claimed that adults have not devoted enough time and care around their daughters, or taught them well enough.

Please read our terms of use before posting comments
TERMS OF USE: The views expressed in comments published on indianexpress.com are those of the comment writer's alone. They do not represent the views or opinions of The Indian Express Group or its staff. Comments are automatically posted live; however, indianexpress.com reserves the right to take it down at any time. We also reserve the right not to publish comments that are abusive, obscene, inflammatory, derogatory or defamatory.