Punjabi films gaining ground
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Today the distributors and even the producers cannot afford the cost of the print and releasing a film at UFO theatres cuts cost
While Punjabi films seem to be attracting a wider audience in India as well as overseas, producer Rajan Batra has decided to release his films Pinky Moge Wali at UFO digital theatres so as to reach out to a larger number of people. "With UFO, I can release the film even in small centres including B and C class. Today, the distributors and even the producers cannot afford the cost of the print and releasing a film at UFO theatres saves a lot. Moreover, the advantage is that it reaches out to more people," said the producer who has four films to his credit.
Pinky Moge Wali, starring Neeru Bajwa in the title role with Gavie Chahal as the hero, is set to release worldwide on September 28. The film, Batra said, introduces two singers Geeta Zaildar and K.S. Makhan and is directed by Vikram Dhillon. The woman-oriented film went on floors in April end this year and was competed in 47 days in a spell held in Jalandhar, Himachal Pradesh and Mumbai's Filmstan Studios.
Batra stated that presently the scenario of Punjabi films is very good with the success of Jatt And Juliet and Carry on Jetha. The maker of films like Mel Karade Rabba, Jinhe Mera Dil Lutiya, Yaar Anmulle and Pure Punjabi, is already on to his next venture after Pinky Moge Wali.
On October 25, he will be launching Musthanda starring Arya Babbar and Neeru Bajwa. It will be directed by Pankaj Batra and will be shot in Chandigarh and Ludhiana.