Release of 'C-grade' Miss Lovely in India is in itself true success, says director

Misslovely1“My cinema does not fit into the boundaries of Bollywood,” says Ahluwalia.

His assignment in November had Ashim Ahluwalia shooting with model-turned-actor Arjun Rampal, and just last week he worked with actor Asin. So Bollywood isn't exactly alien to him, but the 41-year-old director has chosen to dismiss his interaction with the glitzy world of Hindi cinema as his "day job as an ad commercial director". "My cinema does not fit into the boundaries of Bollywood," says Ahluwalia, the director of the indie film, Miss Lovely, which competed in the Un Certain Regard category at Festival de Cannes in 2012, adding, "neither does the way I finance my films and make them."

But his earlier claims of being a "Bollywood outsider" may no more hold true as Miss Lovely, previously viewed as a "festival film" — based on the world of Bombay's C-grade film industry in the '80s — releases across 455 screens in India on January 17.

To Ahluwalia, this factor alone defines the success of the film. "In February, it will open in France and later, in the US as well as a number of Asian countries, such as Taiwan, Korea and Japan. But the story of 'Miss Lovely' is actually local, set in Mumbai's Lokhandwala and Versova of the '80s. It would have been really sad were the film not to release in India," he says.

The plot explores the relationship between two brothers, Sonu and Vicky Duggal, directors of films in the sex-horror genre, and their relationship with actor Pinky. Using the seamy side of the film industry and its props, such as costumes, make-up and production design, as the backdrop, 'Miss Lovely' tells a dark tale that maps the insecurities of the younger sibling and the ambition of the leading lady, who is also his love interest.

While Nawazuddin Siddiqui plays the younger brother Sonu, Niharika Singh essays the role of the actor.

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