Review: Savvy Facebook adds video on Instagram

InstagramFacebook CEO Mark Zuckerberg talks about Instagram's new video feature at the company's headquarters in Menlo Park, California. (AP)

If you think Instagram snapshots of lunch plates, drooling babies and random desk objects are exciting, just wait until your friends start posting 15-second videos.

You won't have to wait long. On Thursday, Facebook's popular Instagram photo-sharing app added a video feature. Much like its competitor Vine, which is owned by Twitter, Instagram now lets you record and share short videos using a few taps of a finger on a mobile device.

Most people don't do this. Vine has just 13 million users (one-tenth of Instagram's user base), and no other video-sharing apps have attracted mass appeal. Part of the reason: technical limitations. Instagram co-founder Kevin Systrom said during the service's unveiling that the video feature was initially left out of Instagram because the "speed, simplicity and beauty" the creators strived for in the app "were definitely possible with photos - but it was really hard for video."

It's easier now. Internet connections have become faster and mobile phones are snappier and equipped with better cameras. And as Systrom promised, Instagram's video feature is certainly simple. Download the latest version on your iPhone or Android device. Open it and tap the camera icon on the bottom of the screen. This will take you to a new screen with a video camera icon. Another tap and you're ready to go.

You can record whatever your little heart desires. I opted for a shaky panorama of the newsroom with close-ups on coworkers' faces, which I deleted. Another video featuring different types of hot sauce and other things on my desk was better received by my friends on Instagram.

The videos don't have to be shot in one take. Lift your finger and the recording stops until you tap the icon again. Writing about the feature is actually more complicated than using it.

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