Rs1 lakh cash prize for the winner of I-T Dept mascot contest
The Income Tax department has announced a mascot contest for the public that would carry a cash reward of Rs one lakh for the winning entry.
The taxman wants the mascot, which will be used in all communications and publicity purposes of the department, to be "captivating" and "inspiring", particularly to the young and future taxpayers.
"Make sure that the Mascot you develop captures the vision and values of the Income Tax department and exhibits a definite brand recall value. The Mascot should be captivating and inspiring, particularly to the young and future taxpayers," the I-T department said in its advertisement.
"The contest is open for Indian citizens only and the last date for submission of the art work is September 23. A selection committee will select the mascot," a senior I-T