S(up)porting stars


With CCL around the corner, here's a look at the Bollywood stars who are involved with different sport leagues and the money riding on their teams.

Cricket and Bollywood are two major obsessions in our country, so when the two merge, they not only grab a large number of eyeballs but also emerge as money-spinners for the stakeholders involved. In our country, two major cricketing leagues—Indian Premier League (IPL) and Celebrity Cricket League (CCL)— are witness to immense star presence, not only in the capacity of franchise owners but also as team players (for CCL) and brand ambassadors. Here's a low down on the proud Bollywood team owners, the brand tie-ups and the money riding on them!

Celebrity Cricket League

In its third season now, CCL is a cricketing tournament in a T20 league format that involves Telugu, Tamil, Kannada, Malayalam, Bhojpuri, Hindi, Marathi and Bengali film industries. While it began with four teams, the third season scheduled to take place from February 9 to March 10 will see a competition between eight teams. Star Network has bought the broadcast rights for this tournament which will be telecast live on eight channels across India. According to the founder and managing director, Vishnu Vardhan Induri, there has been a stunning 300 per cent increase in the revenues with Star network coming onboard. "While our previous broadcaster, Sun TV network helped us establish our position as a serious cricket tournament, Star network is a huge advantage as it is a national broadcaster. With an increase in our brand visibility, we have successfully fulfilled all the eight slots available for brand partnerships," says Induri.

Sohail Khan - Franchise Owner

Team: Mumbai Heroes

Owned by Celebsports Pvt Ltd, a joint venture started by Khan, Vikas Kapoor, Jordy Patel and Adil Jagmagia, Mumbai Heroes is one of the most profitable franchises.

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