Sadhus go hi-tech for global audience with their 3D messages

Webcast, broadcast, theatre and even three-dimensional animation - various organisations and sadhus at Kumbh are leaving no stone unturned in a bid to spread their message to both the local, as well as the global audience.

Bringing 3D animation for the first time in Kumbh Mela arena is the Brahmakumaris Ishwariya Vishwa Vidyalaya, Mount Abu. At their camp located in Sector-9, the visitors and devotees are shown 20-minute shows created using laser technology and animation, which is developed by a Bangalore-based team.

"The presentation is to inform people about Rajyog and to tell them ways to reduce tension in their lives. By creating a live world around them, it makes it easy for the people to understand our concepts," says Kamlesh Sharma, handling media affairs for Brahmakumaris. Due to power supply constraints, the shows run from 6 pm to 10 pm. An exhibition using automotive idols of various deities and audio effects also comes alive at the camp in the evening. These shows are free of cost.

Most of the saints and organisations, in fact, already have active websites and their programmes - the discourses of their gurus and other such things are widely publicised through them. However, experiments like that of 3D-animation and showing people audio-visual films in theatres located in the Mela area are new for Kumbh.

Swami Maheshwaranand from Rajasthan, who has a large pantheon of foreign disciples, gets his pravachans webcast through his website. "We have to use such methods to be in touch with our devotees. Not everybody can come to Kumbh," he says. His website, in fact, also asks for donations to meet the expenses of webcasting throughout 2013.

Swami Nityanand, who has earlier been involved in controversies, has not yet arrived at Kumbh. But at his camp, located in Sector-9, the arrangements are being put in place to broadcast his morning satsangs. "The schedule of our Maharaj has not been fixed yet. But, we are going to put up television sets so that the devotees can listed to his morning pravachans," says Poojananad, handling the affairs at the camp. He adds that his pravachans are among the most-watched on sites like Youtube.

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