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Ten years ago I recommended the idea of spiralling trend for a big company to build the attitude of their employees in this direction. Today's social reality is that spiralling trend has taken shape incredibly with the mobile phone. So to quicken the pace of business, any company that's investing in desktop computers is already old fashioned with a top-down mentality. Tomorrow's spiralling trend is a handheld device that serves every personal, social and business need.
The other day, I watched a two-year-old snatch her mother's mobile phone. She then pressed some buttons and confidently held forth in non-understandable baby language for at least 25 minutes before someone could disentangle her from her full engagement with the mobile phone game. She imitated her mother, father and others she's obviously seen with all types of voice intonations, hand gestures, laughter, acquiescence, nodding her head, heavy disagreement, cajoling, reprimand, all the while walking back and forth with the left hand holding the phone stuck to her ear. There was nobody on the other side of the line. Her expression of talking like an adult and preference for this handheld device over toys and other colourful items children are normally attracted to, impressed upon me that today's tech-born generation is thoroughly embroiled in the "mobility" trend. With technology becoming a companion even at this tender age, access to everything through a mobile device is taken for granted by such children. At no other time in history has the human hand and fingers been so occupied on an all-time basis. The ingenious connect between the mobile device maker and the software writer has created this previously unstated human need.
Mobility mania has triggered the spiralling trend of non-stop societal movement. People travel huge distances mentally when talking to friends, relatives and business associates. The result is that physical travel has become an obvious trend. Women traditionally spend more on ornamentation, but the mobile phone has become the central adornment for both sexes. The more you align with the mobility trend, more efficiently can you simplify all kinds of jobs. Take the case of a field sales job where a Class XII pass salesman travels from retail to retail. If he can instantly give a report on the availability of his own company's products in the stores, requisition for replenishment, take photographs on the visibility of his products and those of competition, it would enormously facilitate business. Such devices and customised software, so very essential for enhancing business, are available nowadays. They provide the bottom-up perspective with which to assess realtime information for instant analysis and market feedback. Companies can also track the salesmen's movements at any given time with the GPS system in the mobile phone. Young men from small towns and the city's periphery are on the lookout for such tech-savvy jobs because they are extremely familiar with the mobile phone, 800 million of which already exist in the country today.
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