Sreesanth spot-fixing scandal not to impact IPL brand: Advertisers
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With fresh details of alleged spot-fixing by Rajasthan Royal players Sreesanth, Ajit Chandila and Ankeet Chavan hitting headlines almost every day, advertisers and sponsors of the Indian Premier League (IPL) hope the scandal would not affect viewership of the tournament and impact its brand value.
Multi Screen Media (MSM), official broadcaster of the T20 format, said fixing of matches by players of a particular team would not impact the brand value and viewership of IPL matches.
MSM President-Network Sales Rohit Gupta said IPL is now a big brand, which would not be impacted by the spot fixing incident for too long.
"It is only three players who have been caught. There are 300 other players who are playing, so we do not believe this spot-fixing is going on in all the matches. This will not have any impact on viewership as was vindicated by the turn out of people at the stadium," said Gupta.
Expressing similar views, industry expert Navin Khemka said the scandal would have no adverse impact on advertising deals.
"I do not think there is any adverse impact as this has happened at the last leg of the tournament. All IPL deals are done at the beginning," he said.
Water purifier maker Kent RO, one of the sponsors of the IPL team Rajasthan Royals, whose three players have been arrested on spot-fixing allegations, termed the current situation as 'painful' for them.
"We are absolutely disgusted with what these three players have done. The incident has done a great damage to our brand and hence we have decided to withdraw all the advertisements featuring Sreesanth," Kent R0 Chairman and Managing Director Mahesh Gupta said.
Gupta, however, added the company will continue to sponsor the Rajasthan team.
Beverages and snacks major, PepsiCo India, who is the title sponsor of the tournament, hoped that IPL governing body and Board of Control for Cricket in India (BCCI), would take appropriate action.
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