Start to Finesse
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Sabyasachi Mukherjee revisits Hyderabad and London — cities that marked turning points in his career
Between the Queen of England and the Nizams of Hyderabad, designer Sabyasachi Mukherjee has his plate full. Arguably the country's most famous designer, thanks to his associations with actors Rani Mukerji and Vidya Balan, and his zardozi-kitsch aesthetic, he is someone who never tires. He says he lives out of his suitcase and that's the only life he knows.
As if shuttling between Delhi and Mumbai wasn't enough (hands-on Sabya is often spotted at the shop floors of his stores in these two cities), the Kolkata-raised gent now opens his third store — a flagship, nonetheless — in Hyderabad. Why here? "In size and scale, Hyderabad is much bigger. Kolkata is where I grew up and where my production is based. As a design student, I did my first exhibition in Hyderabad with Craft Council of Hyderabad, this is my payback to the city," says the 38-year-old.
Like his other stores, this one at Banjara Hills takes you back to another era — there are pink walls bedecked with old photos, wound-up clocks and memorabilia, the ceiling is filled with falling lampshades. "I've always been fascinated by Indian surrealism, the constant repetition of these items only enhances that. From the music to the incense to the textiles and carpets — it all holistically entrenches the Sabyasachi look in the minds of the customer. Everything is handmade by impoverished artists aided by the Sabyasachi Art Foundation. And technology is carefully hidden away only for functional purposes," he says. It's also the lure of the Hyderabadi ladies — who the designer describes as either "cultural with a strong sense of tradition" or "very fashion-forward society ladies"— that make his label, an amalgamation of fashion and textile, thrive here.