Swimsuits for Pi
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"Around 100 people, both men and women, have worn swimwear designed by us in that scene. Given that the protagonist is named after this swimming pool, the scene is quite an important one and we can't wait to see it," says Kukreja.
This film also marks their first film project. Kukreja recalls how stylist and costume designer Arjun Bhasin contacted them in November 2010 and asked them to create swimwear for the film. "Back then, we were working on our Spring-Summer 2011 collection. We were also sceptical because we had to make 1950s' style costumes," he says.
Since swimsuits in the '50s were made from cotton, Bhatiya and Kukreja — who are known for their cutting-edge lycra swimsuits — now had to make cotton swimwear. "We have done silk swimsuits earlier but this was totally new because cotton is not used today for swimsuits. Moreover, this was not modern cotton, so to speak. Rather, it was the furnishing fabric variety that we had to source to make the swimsuits look authentic," recollects Bhatiya.
After three months of research and consultation with Bhasin, they sourced the cotton from stores that sold old upholstery fabrics. "Our first three batches of swimsuits were sent back but the fourth and fifth sets fit the bill," Kukreja says.
The resulting set then, is a series of swimsuits that boast techniques such as smocking and ruching. In terms of prints, the duo has played with stripes, checks and mainly floral prints for the women. "Also, since these were '50s swimsuits, we couldn't use zips and so, had to rely on buttons, hooks and elastic," says Kukreja, adding that the colour palette varies from blue and mint green to peach and dull gold.
Now, Bhatiya reveals that they have been signed on to provide swimwear designs for a couple of YRF films. "It's too early to say more but it is also very challenging, in fact, more so than working on a fashion week collection because here you have to stick to someone else's brief. The best part is that through these actors — who have a high aspirational value — we can send across the message that swim wear needn't be vulgar," he says.