The Gamers’ new Paradise
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An assassin dressed in a very Colonial attire helping George Washington in the American war of independence. An agent who only goes by the name of 47, going on a silent killing spree against his own organisation and the people who have wronged him. In short, these are the plots of the video games Assassin's Creed III and Hitman: Absolution. While the former had an official midnight launch in the country in Delhi and Mumbai on October 30, the latter was first showcased in Mumbai at a pre-launch event on November 9. Earlier, most of these games used to just be introduced in the Indian markets directly, they are now finding a bigger release platform, with proper launches which are on the lines of the international ones.
Take the case of Assassin's Creed III, which has a deeper storyline for the protagonists Desmond and Connor, set against the American Revolution and its implications on the Creed and connor's village. The game was launched in two separate midnight events that were held at Games: The Shop, in Malad, Mumbai and Federation of Gamers (FOG) Delhi. Buyers had a chance to win authentic Assassin's Creed III merchandise like t-shirts, wrist bands and key chains. In addition, gamers also had a chance to get two free exclusive Downloadable Content (DLC) packs of Captain of the Aquila and Colonial Assassin when they bought the same. Ajinkya Bhonsale, a software professional and an avid lover of the series who was present for the launch in Mumbai is elated with the good deal he got on the game he bought. "I got the Playstation 3 version of the game and also got a t-shirt and a bracelet of the game along with it," he says.
Atindriya Bose, country manager, Sony Playstation India, says that gaming studios across the globe have started recognising the vast potential that Indian markets present to them. "Initially the older games like God of War, Grand Theft Auto, amongst others not only became very popular but also began to garner a loyal fan following. It only makes sense for most of these studios to release their games here in India given this fan following."
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