The Look Makers

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Ahead of the first look of Madhur Bhandarkar's upcoming film Heroine, 25-year-old stylist Tanya Ghavri got the customary one-word brief from her client Kareena Kapoor.

Gallery: The Look Makers

Ahead of the first look of Madhur Bhandarkar's upcoming film Heroine, 25-year-old stylist Tanya Ghavri got the customary one-word brief from her client Kareena Kapoor. "Dramatic", read the text message. Ghavri let her unerring instinct for flair take over. Later that evening, in a smouldering red jumpsuit from Emanuel Ungaro, gold sandals, hair pulled back from the face and in-your-face-red lips, Kapoor was every bit the diva she wanted to play out at the event.

In a world fed on paparazzi, blogs, tweets and television, the ones who are trending are the ones worth watching out for. In the West, stylists like Karl Templer, Elizabeth Sulcer and Rachel Zoe have become templates of chic. In India, even five years ago, actors went by their favourite designers for public appearances, wearing a Manish Malhotra or a Sabyasachi Mukherjee to bolster their off-screen fashion forwardness. With the flourish of fashion magazines in the industry though, a new sensibility has seeped in, marking a perceptible change in how stars dress not just for editorials and photoshoots but also for public appearances. At the Gucci — Vanity Fair Dinner at the annual Cannes Film Festival earlier this year, if Sonam Kapoor turned up in a black dress from the Italian design house with t-strap sandals, kundan earrings and a frizzy mop, Frieda Pinto did a photo-op in a fresh-off-the-runway Salvatore Ferragamo resort piece. Back home, actor Asin is constantly on the lookout for edgier designs while Anushka Sharma brings her fashion aesthetes to the discussion board ahead of each of her public appearances. It falls upon people like Ghavri, with a knack for scouring flea markets and high streets with equal ease, to build on these and put together a look that will keep the spotlight firmly on the stars and their outfits.

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