The Right Cut
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There is never a dull moment in Sapna Bhavnani's life. The celebrity hairstylist, who runs her salon Mad-O-Wot in Bandra, and counts Hrithik Roshan, Bipasha Basu and Mahendra Dhoni among her many clients, is almost always up to something new.
"I may be 41 years old but my enthusiasm has anything but waned," smiles Bhavnani, who has dabbled in photography, writing and even directed a music video for musician Kailash Kher.
So it's perhaps not surprising to see that Bhavnani has taken on another mantle — of a fashion designer. She has joined fashion stylist Sukriti Grover to start a label called Sofake, which will showcase its latest collection at the Lakme Fashion Week (LFW). "We just started out a couple of months ago. This is our label's first outing and we chose to begin with just a stall and the talent box show," she explains.
Grover, who studied fashion communication at National Institute of Fashion Technology, Delhi, and fashion styling in Milan, recalls how Bhavnani always nursed an ambition to hone her sartorial talent. "I have been her client for at least six years and every other time, she'd compliment me on my outfit and ask me to make her one. Then, last year, she mentioned that she wanted to make them herself — that's how Sofake was born," she says.
This isn't Bhavnani's first brush with designing. "In the late '90s, when I was in Los Angeles, I bought myself a sewing machine as I wanted to make my own clothes and I even did so briefly. When I returned to India, I got busy setting up my salon in Mumbai," she elaborates, adding that the name Sofake was her own idea. She had thought of it much before. "The name sums up the fact that the glamour-struck fashion industry is, to put it simply, very fake," she says matter-of-factly.