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An alumnus of Pearl Academy of Fashion, Delhi, Bharti is a specialist in corsetry and is the founder of CorsetDeal, an online store for high-end and authentic steel-boned corsets. Traditionally, corsets were made from whale bones and heavy fabrics that made it uncomfortable to wear for a long period of time. Working out of a design studio in Gurgaon, Bharti has sold his new-age designs in 32 countries. "Corsetry is part of all fashion design curriculum and I found myself particularly interested in the technical construction of this garment," says the designer. He manufactures a wide range of fashion corsets — from Victorian and Edwardian era styles to more modern and casual styles, including "waist training" corsets.
"Corset-making requires technical expertise and, apart from traditional designs that require lacing, I design those with with fasteners and hooks as well, which are easier to wear," says Bharti.
"Most women feel corsets are inner wear but internationally corsets are even worn over an outfit as one would wear a jacket, for a better fit," says Bharti, who travels extensively to research on fabrics and materials to create new collections every season. His sequined corsets are best-sellers. He also says that "waist-training corsets have found larger acceptance in India though."
With more than a decade of experience in the fashion industry and having worked in global markets, Bharti is keen on developing the corset market in India and has rolled out a Festive Fusion collection as well. "We have developed varied styles depending upon the wearer, and in multiple sizes. Also, unlike the vintage corsets, the new-age styles are lighter and easier to wear," he says.
Unlike the West where corsets are an expensive investment, Bharti's collection is priced Rs 2,000 onwards.