We are not in trouble: BlackBerry India MD Sunil Lalvani

SunilSunil Lalvani

Until now a dominant player in the enterprise segment, BlackBerry's strong consumer focus in India is a part of its overall strategy. This year, it has been very aggressive with new product launches. BlackBerry India managing director Sunil Lalvani tells Sudhir Chowdhary that the company is working on products at various functionalities and price points to cater to the diverse set of audience here.

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No, BlackBerry is not in trouble. I would be candid to admit that yes indeed, we have had one tough last year or little over the year. But if you analyse historically, there are two reasons to it. BlackBerry was one of the pioneers in the smartphone era with the revolutionary feature of having your e-mails on the move. But the entire mobile industry has evolved and it is evident by the huge influx of new smartphones in the market.

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Even at BlackBerry, our leadership team took a conscious decision that we cannot go on riding on a decade-old operating system and we have to come up with a completely new and revolutionary platform. So we came up with BlackBerry 10. If you compare BlackBerry 10 with BlackBerry 7 platform, it is entirely different experience altogether.

Thus in order to come up with that kind of operating system, there was loads of back-end work required and it took around fifteen months to work on it. For that time taken to build that platform, we were in a transition phase and that is what had an impact on our sales. The people who wanted a BB10 and who could not wait that long, they switched to Android. So obviously there was a market share drop which we witnessed during this phase.

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