We are not in trouble: BlackBerry India MD Sunil Lalvani

SunilSunil Lalvani

Until now a dominant player in the enterprise segment, BlackBerry's strong consumer focus in India is a part of its overall strategy. This year, it has been very aggressive with new product launches. BlackBerry India managing director Sunil Lalvani tells Sudhir Chowdhary that the company is working on products at various functionalities and price points to cater to the diverse set of audience here.

Related: BlackBerry strikes back


Is BlackBerry in trouble again? Recent quarterly results have not been encouraging...

No, BlackBerry is not in trouble. I would be candid to admit that yes indeed, we have had one tough last year or little over the year. But if you analyse historically, there are two reasons to it. BlackBerry was one of the pioneers in the smartphone era with the revolutionary feature of having your e-mails on the move. But the entire mobile industry has evolved and it is evident by the huge influx of new smartphones in the market.

Blackberry: In defence of the keypad master

Even at BlackBerry, our leadership team took a conscious decision that we cannot go on riding on a decade-old operating system and we have to come up with a completely new and revolutionary platform. So we came up with BlackBerry 10. If you compare BlackBerry 10 with BlackBerry 7 platform, it is entirely different experience altogether.

Thus in order to come up with that kind of operating system, there was loads of back-end work required and it took around fifteen months to work on it. For that time taken to build that platform, we were in a transition phase and that is what had an impact on our sales. The people who wanted a BB10 and who could not wait that long, they switched to Android. So obviously there was a market share drop which we witnessed during this phase.

... contd.

Please read our terms of use before posting comments
TERMS OF USE: The views expressed in comments published on indianexpress.com are those of the comment writer's alone. They do not represent the views or opinions of The Indian Express Group or its staff. Comments are automatically posted live; however, indianexpress.com reserves the right to take it down at any time. We also reserve the right not to publish comments that are abusive, obscene, inflammatory, derogatory or defamatory.