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Mumbai-based Jain, who has been part of the wellness space for the last 20 years, says, "As opposed to do-it-yourself plans, people want to get a professional, tried-and-tested approach." She was in the city for the launch of a fitness centre, Diet Mantra. She's been hired by this nationwide network of diet and wellness clinics to train its dieticians.
"Many in the city and its vicinity have been travelling to Delhi for diet counselling and holistic wellness plans. Hence, this tie-up," explains Aditi Srivastava, Director of Diet Mantra. They have 50 clinics planned across India, with four of those in the tricity.
So is Jain up for designing diet plans for the Punjabi palatte? "The mantra here is no dieting, just editing. So, the ghee and butter intake would have to be trimmed," says Jain, who is also the author of Jaldi Fit and The Four-Week Countdown Diet.
As it is, the residents of the city seem to have put fitness high up on their agenda. For instance, there is 34-year-old interior designer, Natasha Sethi, who lost 12 kilos in six months. For this, she did all it takes getting into an exercise routine, hiring a dietician and changing her diet plans. "People now want to do it the right way," says Sethi. Having grappled with many crash diets and detox plans, Sethi finally sought the help of Panchkula-based fitness expert, Nupur Malhotra. Malhotra is among the handful of private dieticians that the city has seen in recent times, and is shaping up many, with a long waiting list at hand.
"I am a working woman, and a mother of two. I need the energy to multi-task and crash diets make me feel low," says Rashi Chugh, a banker, who strives to shed 15 kilos and has also decided to get personalised attention for the task. Specific diet plans that suit her working hours and constant encouragement have helped her get back into her old pair of jeans.
More and more people here are now walking in for counselling. "We all know what's good for us, we just need reaffirmation," says city-based naturopath Sonia Dhiman, whose diet plans are guided by natural principles no processed food, no refined oils and deep breathing for detox.
Dr Sandeep Jassal of Live Life More, a lifestyle management clinic in the city, feels that stress, long hours at work, sedentary lifestyle and fast food take a toll. "Diabetes, blood pressure, joint pains and obesity Punjabis are at a high risk,'' he says, adding, "Only a customised diet and nutrition programme can help."