Women give up diets after five weeks, two days and 43 mins

Woman on diet

In fact, weight loss is most likely to be derailed by dieters themselves, partners and female friends.

The top five cravings which people find hardest to resist during a diet are chocolate (48 per cent), crisps (31 per cent), cheese (26 per cent), bread (26 per cent) and wine (23 per cent).

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