Yash Raj Films digitises 'Dhoom: 3' to combat piracy
- CBI sought part RTI exemption, Govt gave it full
- Screen Awards: Milkha, Ram-Leela and Madras Cafe dominate
- DGCA seeks fresh public objections after clearing AirAsia for take-off
- Delhi: 51-year-old Danish national alleges gangrape, 15 detained for questioning
- I wonder if I will be able to ever reunite with my husband, my kids. I miss them: Devyani
Each film that releases loses a major chunk in box-office revenues to piracy, a problem that has been, is and most probably will be one of the major issues plaguing Bollywood. However, the makers of the soon to release 'Dhoom: 3', Yash Raj Films (YRF) have decided to combat piracy in a rather futuristic way.
In fact YRF has taken a strong stance of going digital with a mere handful number of prints of the film, with the idea being to try and shift exhibitors to the digital wagon. Early this year YRF announced that there would be no physical reels of 'Dhoom: 3' and hence exhibitors keen to showcase the film should make the technological shift.
Even though there could be repercussions as most single screens were not equipped, Aditya Chopra was certain that theaters would make the shift to ensure they screen a big banner franchise film with an eclectic cast starring Aamir Khan, Katrina Kaif, Abhishek Bachchan and Uday Chopra.
'Dhoom: 3' will release on the digital and UFO digital cinemas. This will help prevent piracy to a very large extend. Even if one manages to cheat, the prints are water-marked and finger-printed hence, can easily be traced back. With this move, piracy has been curbed to a large extend. It will be very difficult for piracy to prolong and audiences will have to visit theatres to watch the film. This will ensure more ticket sales.
Alternatively even the satellite rights of the film will be high as this is the only other opportunity for viewers to catch the film.
- Live: Kejriwal does a U turn, urges people to come in largeÂ numbers
- Women competent enough, they need opportunities, saysÂ Rahul
- â€˜Modi has a majoritarian, authoritarian attitudeâ€¦ such a policy and style of govt would be a disaster for thisÂ countryâ€™
- â€˜Narmada water not reaching farmers for want of minor canalsâ€™ | The Indian Express