Shah Rukh Khan's a game for Chennai Express!

Thu Jul 25 2013, 13:18 hrs
Bollywood superstar Shah Rukh Khan has once again found another innovative way to promote his soon-to-release Chennai Express, which is through a game to engage the younger generation.  Shah Rukh along with his director Rohit Shetty launched the Chennai Express game app on Wednesday (July 24) in Mumbai. (Photo: Varinder Chawla)
Bollywood superstar Shah Rukh Khan has once again found another innovative way to promote his soon-to-release Chennai Express, which is through a game to engage the younger generation.
Shah Rukh along with his director Rohit Shetty launched the Chennai Express game app on Wednesday (July 24) in Mumbai. (Photo: Varinder Chawla)
Fans poured out in large numbers to catch a glimpse of King Khan Shah Rukh as he arrived for the launch of Chennai Express: Escape from Rameshwaram game. (Photo: Varinder Chawla)
Fans poured out in large numbers to catch a glimpse of King Khan Shah Rukh as he arrived for the launch of Chennai Express: Escape from Rameshwaram game. (Photo: Varinder Chawla)
"The movie has a vision and a theme, which a game needs to carry forward and keep the gamer engrossed in. The Chennai Express game captures the theme, the graphics and the mood of the movie brilliantly," Shah Rukh said in a statement.  Shah Rukh makes a grand entry to launch the game.(Photo: Varinder Chawla)
"The movie has a vision and a theme, which a game needs to carry forward and keep the gamer engrossed in. The Chennai Express game captures the theme, the graphics and the mood of the movie brilliantly," Shah Rukh said in a statement.
Shah Rukh makes a grand entry to launch the game.(Photo: Varinder Chawla)
Gizmo enthusiast Shah Rukh Khan made the event exciting by challenging director Rohit Shetty for a match.  Shah Rukh tries his hands on the game as Rohit looks on. (Photo: Varinder Chawla)
Gizmo enthusiast Shah Rukh Khan made the event exciting by challenging director Rohit Shetty for a match.
Shah Rukh tries his hands on the game as Rohit looks on. (Photo: Varinder Chawla)
Its director Rohit Shetty's turn to play the Chennai Express game. (Photo: Varinder Chawla)
Its director Rohit Shetty's turn to play the Chennai Express game. (Photo: Varinder Chawla)
Shah Rukh Khan's love for technology is no secret and the actor for sure knows how to put it to use when it comes to promoting his films.  He shakes a leg with his fans. (Photo: Varinder Chawla)
Shah Rukh Khan's love for technology is no secret and the actor for sure knows how to put it to use when it comes to promoting his films.
He shakes a leg with his fans. (Photo: Varinder Chawla)
Shah Rukh Khan taught his Chammak Chalo moves to a group of female fans. (Photo: Varinder Chawla)
Shah Rukh Khan taught his Chammak Chalo moves to a group of female fans. (Photo: Varinder Chawla)
SRK's Chammak Chalo act from RA.One is still a hit with girls.  (Photo: Varinder Chawla)
SRK's Chammak Chalo act from RA.One is still a hit with girls. (Photo: Varinder Chawla)
Security helps Shah Rukh make his way as the actor departs after the launch. (Photo: Varinder Chawla)
Security helps Shah Rukh make his way as the actor departs after the launch. (Photo: Varinder Chawla)
SRK looks at his fans before getting in his car. (Photo: Varinder Chawla)
SRK looks at his fans before getting in his car. (Photo: Varinder Chawla)

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